Banner advertising online with the Modesto Bee Newspaper
Disclaimer - use at your own risk. I'm not an advertising expert by any
means. I just wanted to share some info that might be of valuable
assistance to you if you are a plastic surgery office or cosmetic office like
ours looking to advertise an open house or event online. Other docs enjoy
golf, I enjoy making seemingly random webpages.
About us: We are a plastic surgery office in Modesto, CA. We
advertised an open house event in the Modesto Bee Newspaper in print and online.
The online banner ad was linked to one of my websites that kept a separate count
of it's own, and it registered 54 hits. The statistics here were pretty
close where it registered 76 hits. I contributed to at least two of those
clicks...
Our cost for advertising online for the Modesto Bee.
We purchased the online advertising as part of a package. It had cost
$300 for 75,000 ads delivered in Oct/Nov 2009.
I got this letter from them when I asked to see the statistics of my online
advertising campaign.
Dear Dr. Lee:
November 21, 2009
On behalf of The Modesto Bee and
www.Modbee.com , we’d like to thank you for
your patronage in our online products and services. Below is performance and
creative information that can be used to optimize your performance on our site.
If you have any questions please contact me at xxxxxxx. Thank you once
again, we look forward to serving you!
modbee.com monthly page views:
3,119,019
modbee.com monthly unique users: 459,024
Yahoo Performance
|
Month |
Impressions Delivered |
Clicks Recorded |
Click Rate |
|
October/November |
76,415 |
76 |
0.1 |
Online advertising Tidbits
Ø
National average click through rate: 0.05%-0.1%
Ø
67% of customers notice a web ad then check out product later in a
physical store.
Ø
61% of customers notice a web ad, do not click, but visit the
advertised site later.
Examples of banner ads that were shown in October/November 2009
First banner for the Modesto Bee. This design wasn't what I
was looking for so we used the one below
Design by the graphic artists of the Modesto Bee Newspaper in
Modesto, California
Some more info that I've dug up regarding advertising online
-
89% of consumers regularly/occasionally research
online before buying, yet only 7% of retail sales occur online
(Forrester State Retailing Oneline 2007)
-
I think what "67% of customers notice a web ad then check out product later in a
physical store." means is that 67% of people who notice a web ad check out the
product later in a physical store. Same for the statistic
above for the "61%..."
Medical Start-up websites
|
(209) 551-1888
Located in Modesto, CA
Services in Plastic Surgery, Veins, Acupuncture, and General Surgery
email clee [at] surgerytoday.com
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